Kartra Review [2021]: Features, Pricing, Pros, Cons & The Real Truth

Starting an online business is one of the hardest things you can do in today’s world because the entry barrier is very high in starting a business online.

If you are also one of those people who are looking to establish your business or brand online then having the right software in your arsenal is a very important factor to succeed in online business.

There are lots of software available online and one of the software that offers a complete solution to your online business is Kartra. It is an all-in-one platform that gives businesses the power to launch their business on just one platform.

The first big compliment I can give to Kartra is that if you use Kartra for your business then you would not need any other tool or software for different purposes of business because as I said it’s an all-in-one platform.

If you are a complete newbie and looking to start a small business then using a platform like Kartra is completely worth it because without having advanced technical knowledge it is very costly to build your platform.

As you may have know selling and marketing your products or services online requires way more than you think. First, you have to have a website to list your products, then collecting leads for your products is another headache.

And then the biggest hurdle you would face is you’ll need fast and beautiful checkout pages to sell your products and if you’ll buy all these tools separately for different purposes as I mentioned above then it could cost you way more than your budget.

It would also not be a wise decision to spend money on different tools for different purposes even if you have the budget to spend because why spend on different tools when you are getting all the features in one single platform like Kartra.

Having all the features sorted out at just one single platform would be way more easy and convenient for you to operate your business from one place without any hassle rather than using multiple platforms.

So now in this Kartra Review, let’s know if Kartra can be the ideal all-in-one platform that you are looking for in your business or not.

One by one I’ll talk about every aspect regarding Kartra like its features, pricing, who should use Kartra, and much more so that you can get a very clear idea of whether Kartra is right for your business or not.

What Is Kartra?

Kartra is a cloud-based online platform that helps small and medium-sized businesses to start selling their products or services online.

Kartra is a multi-featured platform that can help you do everything at just one platform like building a website or hosting products, email automation, safe checkouts, split testing, affiliate management system and so much more.

Ever since Kartra’s launch back in 2018 by Genesis Digital, the same guys who launched WebinarJam, Kartra has helped thousands of small businesses to kick start their online business journey.

One of the things I love about Kartra is that anyone can use it whether you are a complete newbie who is looking to start an online business for the first time or even if you have some prior tech knowledge, Kartra is completely compatible with all kinds of users.

Another unique thing that I like about Kartra is that it’s a completely cloud-based platform. Cloud-based platforms are more secure and fast to use which is another plus point.

Kartra comes with lots of ready-made campaigns and sales funnels that are already tried and tested which guarantees success to your business.

I’m telling you from my personal experience that making sales funnels and all consists of lots of time, energy, and money. Just think about how much you can save with those pre-built sales funnels and campaigns.

Kartra Features & Benefits

Now that we know a lot about Kartra, Let’s talk about its main features and benefits.

Kartra Review


First, let’s talk about Checkout. It is the most important part of online business because if a customer faces any kind of issue regarding Checkout then your whole business can be in trouble.

Kartra’s Checkout feature gives you all sorts of freedom. Firstly, Kartra helps you in making beautiful product pages and offers a smooth checkout process to your customers.

With Kartra you can sell any kind of products like digital products, physical products, sell memberships, courses, etc and you can also set any kind of price point for your products.

Like if you want to charge your customers with one-time payments, recurring payments, or even in installments. Isn’t it fun because Kartra gives you so much flexibility in terms of receiving payments.

You can also boost your profit by providing your customers Upsells, Downsells, and Add ons when they will checkout for your product.

Do you want to offer a trial period to your customers for your products? Kartra got you covered here also and you can offer a 14-day trial to your customers.

Another excellent way to increase your product sales is giving your customers coupons and promos with expiry dates that can also be set according to you and you can also offer these coupons and promos to specific customers also.

Tracking your sales and revenue is a very important aspect to grow your business and that’s why Kartra comes with a sales and revenue tracking system that you can use to track all your earnings, refunds, product cancellations, and all so that you keep track of everything.

Kartra’s Cart Abandonment feature is another decent feature because sometimes people don’t complete their checkout process and leave it in the middle to know more about the product or having an issue regarding checkout.

That’s where the Cart Abandonment feature comes into play and what it does is it will send your potential customer a follow-up email to complete their Payment process which will eventually help you get more sales.

Kartra’s Checkout templates work tremendously well on any platform you may think and you can also customize those templates by changing the colors, fonts, and logo, etc.

Page Builder

The next feature we will talk about is Kartra’s drag and drop page builder which is another important feature for you to create beautiful and professional-looking pages for your websites.

Kartra’s design team has already created more than 500 pages and 100 templates for you. All you have to do is just select the page you like and edit its individual elements to use it.

Pre-made templates like sales pages, blog pages, webinar pages, checkout pages, lead capture pages, and much more are ready to use and these templates are highly converted templates that are tried and tested.

Kartra’s powerful page builder gives you the enormous potential to change any element on the page you feel needs to be changed and you can make the complete look and feel of your website according to you.

Mobile responsive pages are the first priority of today’s internet world and with that in mind, Kartra pages are fully mobile responsive and work fine on every platform.

Kartra Review

Even if you want to fully design your website without using pre-made templates then that’s also possible and you can also use your custom logo, fonts, and colors.

Do you want to launch your website on your own domain? Kartra makes this possible for you in just one click and this helps you to keep your domain branding.

Kartra also lets you run four different split tests of your pages so that you choose the best possible page according to the split and which will be more likely to convert people.

You can grow your business very quickly because of Kartra’s deep analytics on your visitors, get all the information about your visitors like which device converts best, how much time spent on different pages, scroll heatmap, and much more.

Email Marketing

Email Marketing gives you a return like no other business can give you and another best part about email marketing is that it can be completely automated so that you can look after things in your business.

Kartra’s email marketing system is an advanced system that works according to the behavior of recipients. It will help you reach more people with the correct motive because of its behavior-based automation.

Making a sales funnel is one thing but it has to be first visualized in your mind exactly how it may look and Kartra visual automation builder will help you in this.

Email sequences are an important aspect of email marketing and sometimes they tend to confuse us and that’s where visual automation builder will help you build a sales funnel of any size with the most simple and clean interface.

Kartra’s email marketing platform also works exceptionally well. You can start collecting emails and start building an email list or sending broadcast emails.

Split testing your emails is possible on Kartra and you can also choose beautiful pre-made email templates. All the templates have endless possibilities to edit them and use them according to your business.

Kartra gives you all sorts of analytics of your email campaigns to know how much people are engaging with your email campaigns.

Basic information like how many people are opening and reading your emails, how many clicks you are getting through those emails, and how many sales you are generating is the kind of analytics Kartra provides.


Selling online courses is quite a profitable business nowadays because there is nothing better than putting in all the hard work at once and then keep generating revenue from that course.

Kartra lets you host all courses online on their platform and you just have to think about marketing and selling your courses and all the other aspects like hosting the courses and delivering to your customers, Kartra will take care of that.

Kartra can be an excellent option to sell your online courses although it’s not a dedicated course selling platforms like Teachable, Kajabi, and Thinkific. But still in my opinion works absolutely fine.

You can even lock the course for your students so that they only go through the whole course at a pace where they will learn everything step-by-step.

Upload various kinds of files for your students like video, text files, and audio files and you can also track the progress of each user who enrolled for your course.

Create a beautiful site for your membership members using a drag and drop builder and pre-made templates to give the look and feel of your site according to your course.

Kartra will also provide you with all the analytics and metrics about your membership members like how many are active members, how many are subscribing and unsubscribing the membership, and much more.

Video Hosting

Want to sell something through videos? Kartra got you covered here also!

Videos tend to convert much better than text or any other way of marketing because seeing the product in front of eyes builds trust and credibility that the seller is genuine.

Kartra can host all your videos with ease, you don’t need to upload your videos to various video uploading platforms like YouTube or Vimeo and then embed the video link in your website.

If you are looking to host lengthy videos which obviously will have a large file size then you should definitely consider Kartra’s bandwidth limit on the starter plan.

Want your customers to take action while watching your videos? Add different kinds of calls to actions like the buy now button or add to cart button to make your viewers take quick actions.

Get all the different metrics like viewer’s video watch time and at which time they are leaving the video in between and also know the overall engagement of your videos with your viewers.

Kartra Helpdesk

Providing your customers top-notch customer support can boost the credibility of your business and it also is a basic need of a business and that’s what Kartra provides you in the best possible way.

Keeping your customers happy is a must for the growth of the business and it will trigger in your customer’s mind to tell more people about your products or business because of the amazing support you’ll provide them.

This feature may not look like the most important feature in your business but trust me it’s the most simple and excellent way to show your customers that you care for them and their opinion and that way, they’ll buy your service or products repeatedly.

Kartra provides a Robust ticketing system that helps to handle all the tickets by the support team. They’ll organize all the tickets in a way so that it doesn’t become a headache for you.

Kartra support system also allows live chat support so that your customers can interact in real-time and that way it can build a long-term relationship and most importantly it will satisfy their queries.

Dedicated chat support providing software or tools costs a lot of money but Kartra providing it with no extra cost.

Even If I myself face any issues with any platform the first thing I look forward to contacting their support team is whether they have chat support or not because we get quick answers with chat support rather than waiting for the email replies.

Kartra also provides you with all the analytics like the number of tickets, the number of responses, average response time, and all to keep track of everything.

Opt-In Forms

Leads are the most important asset of any online business, the more leads you have, the higher the chances that you’ll sell more products.

Kartra provides more than 50+ ready-made templates to choose from and starts building an opt-in form to collect leads. Kartra provides you the full freedom to fully customize the opt-in forms.

Kartra claims that using and editing the opt-in forms is so easy that even a child can use them.

You’ll also have the option to select how your opt-in form should be placed, whether you want them to embed them in your pages or want your forms to come up as a pop-up or a slider.

Affiliate Management System

Letting affiliate marketers promote and sell your products for you can build a very successful business, You just have to sit back and relax and affiliate marketers will put all the efforts into selling your products.

In return, they will get some percentage of the number of your products, or a fixed rate. You have to choose which affiliate suits you best to promote your products or services.

Approve affiliate requests manually or let anyone promote your products without any permission depends on you again, like always Kartra gives you all the power.

Kartra provides you three options to pay your affiliates:

  • Bank wire transfer
  • PayPal
  • Check

Track all the small details about your affiliates like how many sales and revenue they are bringing in for your business, number of traffic, commissions, refunds, and sales, etc.

Kartra Marketplace

Kartra marketplace is another excellent feature by Kartra especially if you are a newbie and if you want to hire a professional for the work you may need in your business.

There are tons of experts in the Kartra marketplace like copywriters, sales funnel builders, designers, coders, and much more.

Kartra marketplace is not only for buying services but instead, you can also sell your expertise there. You can earn a good amount of profit by selling your funnels and campaigns there.

Kartra will handle all sorts of complicated stuff like handling the payments and delivering them to the buyers, the only thing you need to worry about is creating high-quality campaigns.

Kartra Video Demo

Who Should Use Kartra?

In my opinion, anyone can use Kartra especially if you are a beginner, using the platform itself is the easiest part, the interface of the platform is very clean for newbies to use the platform.

If you are also one of those who doesn’t want to pay separately for different tools for different purposes then a platform like Kartra can be the perfect all-in-one solution.

Creating your own complete marketing plus selling platform requires a huge amount of money. A team of professional developers is also needed and they will also charge you a hefty amount of money.

The best possible decision every wise business entrepreneur can take is to use a platform like Kartra for a very low price compared to creating our own platform.

Kartra Cost & Pricing

Kartra Cost & Pricing

Kartra gives you the option to choose between monthly plans and yearly plans, If you choose the yearly plans you will get a 25% discount.

Kartra basically offers 4 plans, and there’s not much difference in the features Kartra provides in these plans, it’s just how much you are willing to pay.

I would recommend you to choose the plan according to the size of your business and company.

You can also try Kartra for just $1 for 14 days to use its trial to know how the platform works and decide whether Kartra suits you or not.

Starter Plan – $99/Month

This starter plan lets you use 1 custom domain, 15,000/month emails, create a maximum of 100 pages, up to 2,500 contacts, can build a maximum of 2 membership sites, and so much more.

Silver Plan – $199/Month

Using this Kartra plan gives you the power to use 3 custom domains, unlimited emails, create unlimited pages, up to 12,500 contacts, can build an unlimited number of membership sites, and Kartra Agency Feature.

Gold Plan – $299/Month

This plan lets you use 5 custom domains, unlimited emails, host unlimited videos, create unlimited membership sites, up to 25,000 contacts, create unlimited pages, and Kartra agency.

Platinum Plan – $499/Month

This is the most costly and beneficial plan of Kartra, It lets you add 10 custom domains, up to 50,000 contacts, sell an unlimited amount of products, create as many membership sites as possible.

Add an unlimited number of team members, create an unlimited number of pages, host as many videos as possible, no bandwidth limit, and Kartra Agency.

Kartra Pros And Cons

Now in this Kartra Review let’s talk about the pros and cons of kartra so you can decide better all the strengths and weaknesses of Kartra.

Kartra Pros

  • All-in-one platform to sell and market your products
  • 14-day trial for just $1
  • 30-day money-back guarantee
  • easy to use platform for newbies
  • Good customer support
  • Readymade pages and templates
  • 50+ ready-made Opt-In Forms
  • Inbuilt affiliate management system
  • Advanced Inbuilt email marketing system
  • Lots of premade sales funnel and campaigns

Kartra Cons

  • Can be expensive for some beginners
  • No webinar without integrations
  • Not the best platform for selling physical products

Is Kartra Worth It?

Honestly, Kartra is a complete business solution that requires little to no hard work from your side. It has every single feature which you may require in your business.

Selling products, selling memberships, hosting videos, creating sales funnel, email marketing, complete analytics of every feature, and so on. You just name it, Kartra has everything.

I really think that Kartra is really worth spending money on because of its best-in-class complete marketing solution and the pricing can be a little bit high for beginners but again the features Kartra is providing at this price point do justice.

Just think about how much money you would need to pay for individual tools and on other hand, Kartra is providing you everything on one platform.

Frequently Asked Questions (FAQs)

Next up in this Kartra review, I’ll answer some of the basic and frequently asked questions about Kartra.

What is Kartra used for?

Kartra is used for selling products, memberships, and hosting videos. Overall it’s a complete marketing tool for online business.

Is Kartra any good?

Kartra is a very easy-to-use platform, and lots of people are already using Kartra for their business So I think it’s an excellent platform.

Is Kartra Secure?

Kartra is a very secure platform, Customer’s payment information, and their personal information is secured by 256-bit encryption and multiple firewalls.

Does Kartra have a free trial?

Yes, Kartra offers a 14-days trial for just $1 to test out the tool.

Does Kartra provide a money-back guarantee?

Yes, If for some reason you didn’t like the platform and Kartra didn’t satisfy your business requirements then you ask for a refund within 30 days.

Kartra Alternatives

If for any reason you decided that Kartra is not the right platform for your business and If you want to know about some of the best alternatives of Kartra then I have chosen some best Kartra alternatives for you.

Kartra Review Conclusion

This now brings us to the end of this Kartra review. I tried my best to give you as much information as I can about Kartra.

Kartra is a very advanced, easy-to-use, beginners friendly and multi-featured platform that does almost everything a business requires.

Kartra is also offering 14 days Trial to test their platform for just $1. You can give it a try and who knows Kartra may become your favorite all-in-one marketing tool.

I really hope you liked this review of Kartra and please let me know in the comments. Are you thinking about buying Kartra or not?

If I provided you any kind of value in this Kartra review, then please share it with as many people as possible because Sharing is equal to Caring 😊

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